Greater Philadelphia Tourism Marketing spending $2M on ads

Philadelphia Business Journal

Greater Philadelphia Tourism Marketing Corp. said Thursday that it will launch a $2 million advertising campaign to promote the region.

The campaign will kick off June 1 and run through September, GPTMC said at its annual meeting Thursday.

Advertising will run in national magazines, as well as newspapers, online, on billboards, cable television, satellite radio and through search-engine optimization.

Areas targeted are within driving distance of Philadelphia, including Delaware, New Jersey, New York, Pennsylvania and Washington.

The campaigns will center around a Philly's More Fun theme as well as Historic Philadelphia, which promotes the historic district bounded by Front Street to the east, 7th Street to the west, Race Street to the north and Spruce Street to the south.

Advertising will include lines including, "The Liberty Bell is only the beginning," and feature a collage of photographs featuring daytime and nighttime activities.

Of the 27 million people that visit Philadelphia annually, a third visit in the summer months.

As an incentive, travelers who book two-night stays through GoPhila.com are eligible to receive a $50 American Express gift card.